oDesk Social Media promoting check Answers
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Question 41: What can a company do to offset the cost of running a blog?
Ans: a. Place ads on the blog which generate pay per click income
Ans: b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website
Question 42: What is a double opt in process?
a. Someone must email the firm twice to get on a list
Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Question 43: What is the ultimate goal of a social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
Ans: d. Drive potential customers to the company and give them an action item to perform
Question 45: 22 What is “wiki”?
a. Form of blogging
b. A social networking site
Ans: c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Question 46: Which type of marketing would a company blog be considered?
Ans: a. Social Network Marketing
b. Traditional Marketing
Question 47: Which of the following are podcasts least likely to target
Question 48: What is the term adopted for updates posted by Twitter users?
Ans: a. Tweets
Question 49: What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
Ans: b. Post questions based on a category, and receive responses from experts in the field
c. Post links to the company press releases
d. A meeting place for new connections
Question 50: What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
Ans: c. Number of impressions
Ans: d. New customer acquisition
Question 51: What does updates to Facebook status resemble most closely?
a. Video blogs
Ans: b. Posts on Twitter
c. A company white page
Ans: d. Articles on LinkedIn
Question 52: How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
Ans: c. It is typically used as the way to disperse company coupons
Ans: d. Typically a blog does not directly create sales
Question 53: What is the main reason traditional marketing will never completely go away?
a. It is a cheaper than social media marketing
Ans: b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
Ans: d. It's proven to work time and again
Question 54: What style of videos can a company post on YouTube?
Ans: a. Video Blogs
b. Television Commercials
d. Product Demonstrations
Ans: All of the above
Question 55: What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
Ans: d. All of the above
Question 56: How is site traffic useful in evaluating marketing?
Ans: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
Ans: c. Ads can send receivers to a specific landing page, which can be tracked
Ans: d. Product sales from the company website can be attributed directly to the marketing campaign
Question 57: What is another term for “social media”?
Ans: a. Media Optimization
Ans: b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Question 58: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question 59: What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
Ans: b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Question 60: What is the method for being linked to other users on LinkedIn?
Ans: b. Connections