oDesk Social Media Marketing Test Answers - 3

oDesk Social Media promoting check Answers

Social Media promoting check answers on oDesk for brand spanking new freelancer

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Question 41: What can a company do to offset the cost of running a blog?

Ans: a. Place ads on the blog which generate pay per click income

Ans: b. Charge users a fee to read the blog

c. Only allow past customers to read the blog

d. Require a monthly membership to the entire company website

Question 42: What is a double opt in process?

a. Someone must email the firm twice to get on a list

Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

c. Someone must email the firm twice to get off an email list

d. Someone has to send an email confirming an online purchase

Question 43: What is the ultimate goal of a social network marketing plan?

a. To satisfy investors in the company

b. To justify spending in marketing

c. To find investors for a company

Ans: d. Drive potential customers to the company and give them an action item to perform

Question 45: 22 What is “wiki”?

a. Form of blogging

b. A social networking site

Ans: c. Interconnected and user generated knowledge management systems

d. A tool for posting to social media networks

Question 46: Which type of marketing would a company blog be considered?

Ans: a. Social Network Marketing

b. Traditional Marketing

c. Both

d. Neither

Question 47: Which of the following are podcasts least likely to target

Ans: sales

Question 48: What is the term adopted for updates posted by Twitter users?

Ans: a. Tweets

b. Twoots

c. Twinks

d. Posts

Question 49: What does the Answers section of LinkedIn allow people to do?

a. Users to post questions directly to companies

Ans: b. Post questions based on a category, and receive responses from experts in the field

c. Post links to the company press releases

d. A meeting place for new connections

Question 50: What non financial measure of marketing is important to track?

a. CEO performance

b. Number of new hires in marketing

Ans: c. Number of impressions

Ans: d. New customer acquisition

Question 51: What does updates to Facebook status resemble most closely?

a. Video blogs

Ans: b. Posts on Twitter

c. A company white page

Ans: d. Articles on LinkedIn

Question 52: How does a blog directly impact sales of a company?

a. It tells customers what products to buy

b. It can be used to talk negatively about the competition

Ans: c. It is typically used as the way to disperse company coupons

Ans: d. Typically a blog does not directly create sales

Question 53: What is the main reason traditional marketing will never completely go away?

a. It is a cheaper than social media marketing

Ans: b. All companies are required by law to use traditional marketing techniques

c. There are better tax write offs for traditional marketing

Ans: d. It's proven to work time and again

Question 54: What style of videos can a company post on YouTube?

Ans: a. Video Blogs

b. Television Commercials

d. Product Demonstrations

Ans: All of the above

Question 55: What should a company post on Twitter?

a. New product launches

b. Significant company news

c. Occasional day to day posts of interest

Ans: d. All of the above

Question 56: How is site traffic useful in evaluating marketing?

Ans: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined

b. There is no correlation site traffic and marketing

Ans: c. Ads can send receivers to a specific landing page, which can be tracked

Ans: d. Product sales from the company website can be attributed directly to the marketing campaign

Question 57: What is another term for “social media”?

Ans: a. Media Optimization

Ans: b. Consumer Generated Media

c. Advertising Socialization

d. Consumer Media Advertising

Question 58: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits

b. To get a second opinion

c. Creates goodwill

Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Question 59: What feature does LinkedIn offer for pay accounts?

a. Ability to post pictures

Ans: b. Increased abilities to connect directly and send messages to people

c. Ability to post in Groups and create a Group

d. Ability to block users

Question 60: What is the method for being linked to other users on LinkedIn?

a. Followers

Ans: b. Connections

c. Friends

d. Associates

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