oDesk Social Media Marketing Test Answers - 4

oDesk Social Media promoting check Answers

Social Media promoting check answers on oDesk for brand spanking new freelancer

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Question 61: How can a company create a forum for dialogue on LinkedIn?

a. Post updates to the company status

Ans: b. Use of Groups

c. Change the company profile regularly

d. Post demeaning comments for the competitors' pages

Question 62: What should be the length of an effective blog post?

a. Several pages in length

b. No more than a few sentences

c. A few sentences mixed with several links to other sites and references

Ans: d. A few paragraphs

Question 63: What is affiliate marketing

Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

Question 64: What traditional marketing technique is YouTube closest to?

a. Print advertising

Ans: b. Television advertising

c. Radio advertising

d. Mail Advertising

Question 65: What is a method of marketing on Facebook which can reach several users by spending money?

a. Pay money for a better quality Facebook account

b. Pay a third party to make posts to your account

c. Charge a fee for users to be your friends

Ans: d. Facebook Pay Per Click placed advertisements

Question 66: What is meant by the concept of “viral” in social media?

Ans: a. Social media which is spread to viewers by the consumer, growing in popularity

Ans: b. It is a method of branding a company

c. Advertising which can easily be emailed

d. Marketing advertisements which are not serious

Question 67: Why would a company possibly want to spend more on PPC early on?

a. It costs less early on

Ans: b. To drive traffic to their site and increase awareness

c. To let the competition know they are serious

d. To sell more products

Question 68: How far into the future should a company plan its marketing activities?

Ans: a. Up to 1 year

b. 5 years

c. 1 month

Ans: d. Indefinitely

Question 69: Why is Facebook the most well rounded social networking marketing space?

a. It has been around the longest

b. It does not cost any money

Ans: c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one

d. It allows for pictures

Question 70: What is the character limit for posts on Twitter?

a. No limit

b. 100 characters

Ans; c. 140 characters

d. 200 characters

Question 71: What is meant by “white hat”?

Ans: a. When markets show up for work wearing white hats

b. Dishonest techniques for gaining higher ranking

c. Ethical and honest methods of increasing page ranking

d. Soft ware use to increase ranking

Question 72: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

a. Required by law

Ans: b. Search engine rankings will include hits on the blog as part of the overall website hits

c. Requires less effort to maintain

d. Cannot be hacked easily

Question 73: What is a “value proposition”?

Ans: a. The pricing of the product

b. The same as a business plan

c. A statement as to how the company will make more money

d. A statement as to how the company adds value for customers

Question 74: What type of status updates would drive visitors to the company site?

Ans: a. An update telling friends they hope to see them all soon

Ans: b. A link to a new press release hosted on the company site

c. A link to a third party hosting a company press release

d. A picture of the CEO

Question 75: How does YouTube serve a dual purpose in social media marketing?

a. It can be used as a company blog as well as video advertisements

b. It can be used for company pictures and videos

c. It can be used to host the company website as well as videos

Asn: d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Question 76: How can LinkedIn serve the company aside from social network marketing?

Ans: a. Job openings can easily be dispersed to qualified candidates on LinkedIn

b. Company pictures can be posted to the profile

c. Negative press about the competition can be easily spread

Ans: d. Pricing lists can be posted

Question 77: Which of the following would not be effective in headline writing?

a. Using words that draw attention

b. Using words that people may search for

Ans: c. Using small words which take up space and do not add value

d. Using words such as “new, exciting, special offer”

Question 78: How can a company place itself as an expert in a certain area of expertise?

a. Post updates which brag about the company

Ans: b. Actively answer questions in the Q&A section of the site

c. Post comments on competitors pages stating how they are inferior

Ans: d. Answer questions in all categories, even ones the company is not in business of.

Question 79: What is the overall goal of social media marketing for companies?

Ans: a. Generate sales

b. Increase company headcount

Ans: c. Increase their web presence

d. Help accelerate product launches

Question 80: How can a podcast be used to drive customers to a website?

a. By only hosting the podcast on the website

b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information

c. By making the podcast a premium one which costs money

Ans: d. By telling the listeners that they need your product

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