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Most users use major search engines like Google, Yahoo, and Bing for locating data and services on-line.
Syllabus of the Test
• The Search Engines Industry
• Google Search Technology
• SEO Techniques
• Search Engines and Directories
• Link Popularity and Linking Strategies
• Keyword Selection and Optimization Strategies
• Working with Meta Tags
Odesk Seo Test Questions And Answers 2013 -2014
Question: 26 If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, ____________.
a.abandon and close your website permanently.
b.modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c.start a PPC campaign to get your site included in the sponsored results.
Ans: d.it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question: 27 Which of the following statements about search engine optimization techniques are correct:
a.Making a keyword bold does not influence the way that the search engine looks at the keyword
b.Websites with deep linking are looked at favorably by search engines
c.search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d.It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Ans: A, B, D
Question: 28 A Hallway Page is used to:
a.Attract visitors from the search engines straight onto the Hallway Page
b.Organize the Doorway Pages
c.Help people navigate to different Doorway Pages
Ans: d.Enable search engine bots to index the Doorway Pages
Question: 29 Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a.Yahoo Search Term Suggestion Tool
Ans: c.Google Traffic Estimator
Ans: d.Google Trends
Question: 30 Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages
Ans: d. Combing
Question: 31 How are site maps important for the search engine optimization process?
a.Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b.Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
Ans: c.Site maps help the search engine spider pick up more pages from the website
d.None of the above
Question: 32 State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
Question: 33 What is the function of “indexer” part of the Google search engine?
Ans: a.It helps to retrieve web pages from the world wide web
b.It helps to gather information from other search engines
c.It helps to sort the documents that Google has retrieved
Ans: d.It helps to generate meaningful results based upon the user’s search term
Question: 34 Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a.The website offering products and services to the visitors country
Ans: b.A website that provides free content for the related keywords
c.Hidden keywords on the home page matching the search term
Ans: d.Image Alt tags on the home page matching the search term
Question: 35 State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website
Question: 36 Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a.It shows all the outbound links from the URL
b.It shows how many pages of the site Yahoo is pointing to
Ans: c.It shows all the pages that point to that URL
d.It shows URLs with broken links
Question: 37 Which of the following factors have an impact on the Google PageRank?
Ans: a.The total number of inbound links to a page of a web site
b.The subject matter of the site providing the inbound link to a page of a web site
c.The text used to describe the inbound link to a page of a web site
d.The number of outbound links on the page that contains the inbound link to a page of a web site
Question: 38 What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Ans: a.Red hat techniques
b.Silver hat techniques
Ans: c.Grey hat techniques
d.Shady hat techniques
Question: 39 Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
a.Because they will not lead to fresh traffic
Ans: b.Because you could get penalized by search engines for using duplicate content
c.Because you will not get the benefits of proper keyword targeting
d.Because people could turn up claiming copy right infringement
Question: 40 The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a.Not to index the homepage and not to follow the links in the page
Ans: b.Not to index the page and not to follow the links in the page
c.To index the page and not to follow the links in the page
d.Not to index the page but to follow the links in the page
Question: 41 Which of the following statement is correct with regard’s to the images within a web page?
a.Images can not be spidered by the search engine (check)
Ans: b*Important keywords related to the image should be plcaed in the ALT text
c.Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
Question: 42 _______ use both crawlers and directories to generate relevant results.
a.Crawler-based Search Engines
c.Hybrid Search Engines
Ans: d.Meta Search Engines
Question: 43 Which of the following statements is correct with regard to natural links?
a.They are two way links (reciprocal links)
b.They are from authority websites
Ans: c.They are voluntary in nature
d.They are from .edu or .gov extension websites
Question: 44 What will happen if you type the words ‘Certification -Networking’ in the Google search box?
a.Google will find the web pages about Certification and also containing the word “Networking”
Ans: b.Google will find all the web pages containing the words “Certification” and “Networking”
Ans: c.Google will find all the web pages in which the words “Certification” and “Networking” appear together
Ans: d.Google will find the web pages about Certification that do not contain the word Networking
Question: 45 If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
a.It will open up the Google help pages applicable to www.expertrating.com
Ans: b.It will find pages about help within www.expertrating.com
c.It will only find page titles about help within www.expertrating.com
Ans: d.It will direct you to the request page for re-indexing of www.expertrating.com
Question: 46 Which of the following statements about FFA pages are true?
a.They are greatly beneficial to SEO
Ans: b.They are also called link farms
c.They are paid listings
d.They contain numerous inbound links
Question: 47 What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Ans: c.RSD (real time synonym detection)
Question: 48 If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
Ans: a.20% of the webpages of the website have been indexed by the search engine
Ans; b.Only 20% of the pages of the website will be indexed by the search engine
c.20% of the websites pages will never be indexed
d.The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Question: 49 What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Ans: a.There are more long tail searches than shorter keyword queries
b.Search engines often pass on long tail searches to lesser known and new websites
c.Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d.There are fewer websites that have targeted such keywords
Question: 50 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
Ans: b. 30 percent
Ans: c.more than 30%
Ans: disclosed through the “rel=nofollow” attribute in the hyperlink