oDesk Social Media promoting
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Social Media promoting check
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Question 81: What is a "call to action"?
Ans: a. Giving an
advertisement's receiver a specific direction such as 'visit the site'
b. Using telemarketing to reach out to potential customers
c. Defaming the competition
d. Creating a new marketing campaign
Question 82: What are the four P’s of marketing?
Ans: a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
Ans: d. Product, promotion, procedures, procurement
Question 83: Why is affiliate marketing a favorable from of
marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the
affiliate’s efforts.
Ans: c. It guarantees increased sales
d. It is complex so not many people utilize it
Question 84: What is meant by “Marketing Creative”?
a. The employees in the marketing department
Ans: b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Question 85: Which type of marketing would be a company blog
be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Question 86: What would be the marketing budget section of a
marketing plan consist of?
a. The cost to write the plan
Ans: b. The expected costs for each ad campaign based on the
delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Question 87: What is one measure a company can use to
validate the usefulness of its video posts on YouTube?
a. The number of followers
Ans: b. The amount of views of the video
c. The number of videos the company has up
Ans: d. The sales volume of the company
Question 88: What does the product portion of the 4 P's of
marketing focus on?
Ans: a. The product or service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
Ans: d. How the new product will be promoted
Question 89: What additional feature does Facebook have that
helps engage in a dialogue with followers?
a. Ability to leave messages for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Question 90: Why would a company possibly want so spend more
on PPC early on
Ans: to drive traffic to their site and increase awareness
Question 91: Why are purchased email lists typically
ineffective?
a. They are too expensive
b. They distribute an email to far more people than the
company has in its contacts
Ans: c. They make up fake emails to sell
d. They are not targeted at customers specific to your
company and have high bounce rates
Question 92: Why has web marketing become a popular form of
marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
Ans: d. It has been heavily advertised
Question 93: Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
Ans: c. It gives the firm more control over its marketing
budget.
d. It is unconventional and can often leave a lasting
impression on potential customers
Question 94: What is contingency plan?
a. A second written plan in case management doesn't like the
original plan
b. A detailed marketing plan
c. A set of actions to be taken if the origin l plan does
not perform as anticipated
d. A marketing plan written just for social networking
Question 95: Why is affiliate marketing a favorable form of
marketing
Ans: it grantees increased sales
Question 96: Why are affiliates not the same as having a
sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not
necessarily convert them to sales
Ans: d. The affiliates have limited availability
Question 97: Why is it important to fine tune the timing of
the ad and keywords used
Ans: to carefully target the customer base desired, not
wasting impressions and clicks
Question 98: Why is the subject line of any email comparing
important
Ans: it is all the receiver sees besides the email address
until they open the email
Question 99: How do listeners decide what is a worthwhile
podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
Ans: d. Having several hosts and a myriad of topics
